Logo Animation
Mood Board
Crafting spaces. Building trust.
Exploring three motion directions.
INTRO
Cover / Introduction
01/ 08
Logo Animation
Create a distinctive logo animation that reflects UNIQUE Home Construction’s craftsmanship, reliability, and premium home-remodeling services.
INDUSTRYHome Construction & Renovation
SERVICESKitchen & Bathroom Remodeling
AUDIENCEHomeowners in the Greater Seattle Area
BRAND CHARACTERProfessional · Modern · Trustworthy · Premium
Exploring three distinct
visual approaches.
Three directions, each based on a different part of the brand.
01Crafted
Crafted
Transformation
Six remodeling tools transform into the six letters of UNIQUE. Realistic 3D objects simplify into clean letterforms and resolve into the final mark.
02Golden
Golden
Proportion
Points, lines, curves, and measurement guides construct the golden-ratio rectangle. The UNIQUE wordmark appears after the symbol is complete.
03Spaces in
Spaces in
Harmony
Three or four remodeled interiors appear through controlled movement. Proportion guides reveal their structure, then the spaces gather into the logo symbol.
Direction 03 offers the clearest connection between real renovation work and contemporary motion.
Preferred directionSpaces in
Spaces in
Harmony
Real renovation, natural flow, clear brand connection.
Uses real project footage
Easy for homeowners to understand
Combines footage and motion graphics
Motion Concept
Develop one or two concepts from the approved direction.
Storyboard
Plan the key moments and transformation sequence.
Animatic
Test timing, pacing, transitions, and overall flow.
Production
Final animation, compositing, sound, and delivery.
One or two directions may enter Motion Concept. After review, one final direction continues into storyboard, animatic, and production.